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The customer loyalty card is a structured marketing genius idea that sees companies rewarding consumers for shopping with them and thereby encouraging a loyal buying behaviour.

If you tend to shop with a particular supermarket you should definitely get yourself a loyalty card, which may be referred to as a reward card, points card, advantage card, or club card. Having a loyalty card with the company you shop with allows you to earn a penny or two (sometimes more) on every pound that you spend. Having multiple cards for shopping at different high street shops to compare store prices is an even better idea.

This system of rewarding the consumer has been so successful with companies and consumers that it is almost expected that every business (retail in particular) would have some sort of a reward scheme for shopping with them.

Having a customer loyalty card is a good idea as saving a penny or two on every pound you spend, although minuscule, adds up pretty quickly. Just think of the amount you spend on food shopping on a weekly basis, and consider how much you could have saved. Your savings add up to a considerable discount whenever you decide to use the savings, which comes in handy during the Christmas season.